Written on September 27, 2010 at 2:23 pm, by Jason

Ogilvy on spec work: “We have prepared nothing. Instead we would like you to tell us about your problems. Then you can visit the other four agencies on your list. They have all prepared speculative campaigns. If you like any of them, your choice will be easy. If you don’t, come back and hire us. We will then embark on the research which always precedes the preparation of advertisements at our agency.”