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	<title>whatireallyam</title>
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	<link>http://www.whatireallyam.com</link>
	<description>I’m a co-founder of Use All Five, a design and interactive agency in Venice, CA</description>
	<lastBuildDate>Mon, 27 Sep 2010 22:23:44 +0000</lastBuildDate>
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		<title></title>
		<link>http://www.whatireallyam.com/126/</link>
		<comments>http://www.whatireallyam.com/126/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 22:23:44 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.whatireallyam.com/126/</guid>
		<description><![CDATA[Ogilvy on spec work: &#8220;We have prepared nothing. Instead we would like you to tell us about your problems. Then you can visit the other four agencies on your list. They have all prepared speculative campaigns. If you like any of them, your choice will be easy. If you don&#8217;t, come back and hire us. [...]]]></description>
			<content:encoded><![CDATA[<p>Ogilvy on spec work: &#8220;We have prepared nothing. Instead we would like you to tell us about your problems. Then you can visit the other four agencies on your list. They have all prepared speculative campaigns. If you like any of them, your choice will be easy. If you don&#8217;t, come back and hire us. We will then embark on the research which always precedes the preparation of advertisements at our agency.&#8221;</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I&#8217;m gonna miss this place</title>
		<link>http://www.whatireallyam.com/im-gonna-miss-this-place/</link>
		<comments>http://www.whatireallyam.com/im-gonna-miss-this-place/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 01:21:20 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[moving]]></category>
		<category><![CDATA[venice]]></category>

		<guid isPermaLink="false">http://www.whatireallyam.com/?p=116</guid>
		<description><![CDATA[






]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/04/1.jpg" alt="" width="620" height="465" class="alignnone size-full wp-image-117" /></p>
<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/04/2.jpg" alt="" width="620" height="465" class="alignnone size-full wp-image-117" /></p>
<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/04/3.jpg" alt="" width="620" height="465" class="alignnone size-full wp-image-117" /></p>
<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/04/4.jpg" alt="" width="620" height="827" class="alignnone size-full wp-image-117" /></p>
<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/04/5.jpg" alt="" width="620" height="465" class="alignnone size-full wp-image-117" /></p>
<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/04/6.jpg" alt="" width="620" height="827" class="alignnone size-full wp-image-117" /></p>
<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/04/7.jpg" alt="" width="620" height="465" class="alignnone size-full wp-image-117" /></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sometimes things just fall into place</title>
		<link>http://www.whatireallyam.com/sometimes-things-just-fall-into-place/</link>
		<comments>http://www.whatireallyam.com/sometimes-things-just-fall-into-place/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 05:51:29 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Life]]></category>
		<category><![CDATA[cy twombly]]></category>

		<guid isPermaLink="false">http://www.whatireallyam.com/?p=113</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/02/Cy-Twombly-Untitled-Rome.jpeg" alt="" title="" width="480" height="480" class="alignnone size-full wp-image-114" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Music Monday</title>
		<link>http://www.whatireallyam.com/music-monday/</link>
		<comments>http://www.whatireallyam.com/music-monday/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 02:02:45 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Music Monday]]></category>

		<guid isPermaLink="false">http://www.whatireallyam.com/?p=109</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/02/Screen-shot-2010-02-15-at-6.01.10-PM.png" alt="" title="Screen shot 2010-02-15 at 6.01.10 PM" width="618" height="339" class="alignnone size-full wp-image-110" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If eternal return is the heaviest of burdens, then our lives can stand out against it in all their splendid lightness.</title>
		<link>http://www.whatireallyam.com/splendid-lightness/</link>
		<comments>http://www.whatireallyam.com/splendid-lightness/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 04:56:53 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[andrea longacre white]]></category>
		<category><![CDATA[eileen quinlan]]></category>
		<category><![CDATA[milan kundera]]></category>
		<category><![CDATA[morphosis]]></category>
		<category><![CDATA[san francisco federal building]]></category>

		<guid isPermaLink="false">http://www.whatireallyam.com/?p=97</guid>
		<description><![CDATA[










]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.rental-gallery.com/artists/view/andrea-longacre-white"><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/alw-1.jpg" alt="" title="alw-2" width="429" height="641" class="alignnone size-full wp-image-104" /></a></p>
<p><a href="http://www.rental-gallery.com/artists/view/andrea-longacre-white"><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/alw-2.jpg" alt="" title="alw-2" width="429" height="644" class="alignnone size-full wp-image-104" /></a></p>
<p><a href="http://www.rental-gallery.com/artists/view/andrea-longacre-white"><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/alw-3.jpg" alt="" title="alw-2" width="429" height="644" class="alignnone size-full wp-image-104" /></a></p>
<p><a href="http://www.rental-gallery.com/artists/view/andrea-longacre-white"><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/alw-4.jpg" alt="" title="alw-2" width="429" height="644" class="alignnone size-full wp-image-104" /></a></p>
<p><a href="http://www.miguelabreugallery.com/EileenQuinlan.htm"><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/3.jpg" alt="" title="3" width="432" height="576" class="alignnone size-full wp-image-85" /></a></p>
<p><a href="http://www.miguelabreugallery.com/EileenQuinlan.htm"><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/4.jpg" alt="" title="4" width="432" height="576" class="alignnone size-full wp-image-86" /></a></p>
<p><a href="http://www.miguelabreugallery.com/EileenQuinlan.htm"><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/5.jpg" alt="" title="5" width="432" height="576" class="alignnone size-full wp-image-87" /></a></p>
<p><a href="http://www.miguelabreugallery.com/EileenQuinlan.htm"><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/13.jpg" alt="" title="13" width="372" height="450" class="alignnone size-full wp-image-88" /></a></p>
<p><a href="http://www.miguelabreugallery.com/EileenQuinlan.htm"><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/17.jpg" alt="" title="17" width="363" height="450" class="alignnone size-full wp-image-89" /></a></p>
<p><a href="http://morphopedia.com/projects/san-francisco-federal-building"><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/sffb-16.jpg" alt="" title="sffb-16" width="512" height="342" class="alignnone size-full wp-image-100" /></a></p>
<p><a href="http://morphopedia.com/projects/san-francisco-federal-building"><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/sffb-15-512.jpg" alt="" title="sffb-15-512" width="512" height="767" class="alignnone size-full wp-image-95" /></a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Craigslist</title>
		<link>http://www.whatireallyam.com/craigslist/</link>
		<comments>http://www.whatireallyam.com/craigslist/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 02:06:48 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[aziz ansari]]></category>
		<category><![CDATA[craigslist]]></category>
		<category><![CDATA[funny]]></category>

		<guid isPermaLink="false">http://www.whatireallyam.com/?p=81</guid>
		<description><![CDATA[
Just watched &#8220;Intimate Moments for a Sensual Evening&#8221; last night. So good.
]]></description>
			<content:encoded><![CDATA[<p><object width="512" height="328" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" id="ordie_player_66fd38f0c5"><param name="movie" value="http://player.ordienetworks.com/flash/fodplayer.swf" /><param name="flashvars" value="key=66fd38f0c5" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always"></param><embed width="512" height="328" flashvars="key=66fd38f0c5" allowfullscreen="true" allowscriptaccess="always" quality="high" src="http://player.ordienetworks.com/flash/fodplayer.swf" name="ordie_player_66fd38f0c5" type="application/x-shockwave-flash"></embed></object></p>
<p>Just watched &#8220;Intimate Moments for a Sensual Evening&#8221; last night. So good.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Loose knots and snagged string</title>
		<link>http://www.whatireallyam.com/loose-knots-and-snaggedstring/</link>
		<comments>http://www.whatireallyam.com/loose-knots-and-snaggedstring/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 07:32:34 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[challah]]></category>
		<category><![CDATA[chinatown]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[parks]]></category>
		<category><![CDATA[the people of paper]]></category>
		<category><![CDATA[the wire]]></category>
		<category><![CDATA[winter]]></category>

		<guid isPermaLink="false">http://www.whatireallyam.com/?p=69</guid>
		<description><![CDATA[








]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/christmas.jpg" alt="" title="christmas" width="620" height="466" class="alignnone size-full wp-image-73" /></p>
<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/challah-1.jpg" alt="" title="challah-1" width="620" height="465" class="alignnone size-full wp-image-70" /></p>
<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/challah-2.jpg" alt="" title="challah-2" width="620" height="465" class="alignnone size-full wp-image-71" /></p>
<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/china-town.jpg" alt="" title="china-town" width="620" height="465" class="alignnone size-full wp-image-72" /></p>
<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/ornaments-1.jpg" alt="" title="ornaments-1" width="620" height="489" class="alignnone size-full wp-image-74" /></p>
<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/ornaments.jpg" alt="" title="ornaments" width="620" height="830" class="alignnone size-full wp-image-75" /></p>
<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/park-1.jpg" alt="" title="park-1" width="619" height="464" class="alignnone size-full wp-image-76" /></p>
<p><img src="http://www.whatireallyam.com/wp-content/uploads/2010/01/park-2.jpg" alt="" title="park-2" width="620" height="489" class="alignnone size-full wp-image-77" /></p>
<p><object width="620" height="497"><param name="movie" value="http://www.youtube.com/v/zmIvu1yg3bU&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0x3a3a3a&#038;color2=0x999999"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/zmIvu1yg3bU&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0x3a3a3a&#038;color2=0x999999" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true"width="620" height="497"></embed></object></p>
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		</item>
		<item>
		<title>I can&#8217;t eat peanuts I don&#8217;t have teeth!</title>
		<link>http://www.whatireallyam.com/i-cant-eat-peanuts-i-dont-have-teeth/</link>
		<comments>http://www.whatireallyam.com/i-cant-eat-peanuts-i-dont-have-teeth/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 03:42:44 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[homeless]]></category>
		<category><![CDATA[venice]]></category>

		<guid isPermaLink="false">http://www.whatireallyam.com/?p=59</guid>
		<description><![CDATA[
Strolling into the Windward Farms market, I was approached by a hungry homeless man. When I told him I had no cash, he asked me to pick him up some bread and bologna. How strange. The place doesn&#8217;t sell sandwiches, so I bought a bag of trail mix for him. I handed it to him [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-63" title="Trailmix" src="http://www.whatireallyam.com/wp-content/uploads/2009/12/trailmix.png" alt="Trailmix" width="600" height="438" /></p>
<p>Strolling into the Windward Farms market, I was approached by a hungry homeless man. When I told him I had no cash, he asked me to pick him up some bread and bologna. How strange. The place doesn&#8217;t sell sandwiches, so I bought a bag of trail mix for him. I handed it to him and he promptly replied, &#8220;I can&#8217;t eat peanuts; I don&#8217;t have teeth!&#8221; He lifted up his top lip to show off his toothless gums. &#8220;There&#8217;s a store right there that sells sandwiches&#8221;. &#8220;That&#8217;s mexican food, sir&#8221;. &#8220;Right past it. It&#8217;s a market&#8221;. I couldn&#8217;t back out now, so I caved in. I walked across the street with him and let him have a small shopping spree. He ended up with a big pack of hot dogs, a block of cheese, and some baked potato chips. He wished me a Merry Christmas and ran off,  leaving me standing on the corner with the bag of trail mix.</p>
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		</item>
		<item>
		<title>Atomic Birdhouses</title>
		<link>http://www.whatireallyam.com/atomic-birdhouses/</link>
		<comments>http://www.whatireallyam.com/atomic-birdhouses/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:24:07 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.whatireallyam.com/atomic-birdhouses/</guid>
		<description><![CDATA[
Birdhouses made out of cigar boxes!
]]></description>
			<content:encoded><![CDATA[<p><a href="http://web.mac.com/dvagallery/Atomic_Birdhouse/Home.html"><img src="http://www.whatireallyam.com/wp-content/uploads/2009/12/shapeimage_2.png" alt="Atomic Birdhouses" title="Atomic Birdhouses" width="458" height="295" class="alignnone size-full wp-image-57" /></a></p>
<p>Birdhouses made out of cigar boxes!</p>
]]></content:encoded>
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		</item>
		<item>
		<title>The universe has no center and no edges</title>
		<link>http://www.whatireallyam.com/the-universe-has-no-center-and-no-edges/</link>
		<comments>http://www.whatireallyam.com/the-universe-has-no-center-and-no-edges/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 05:14:54 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[florian maier aichen]]></category>

		<guid isPermaLink="false">http://www.whatireallyam.com/?p=35</guid>
		<description><![CDATA[
2009 seemed to have gone by so quickly for me. Time started flying the second Use All Five was founded. It&#8217;s difficult to step back and think about how much myself, and the company has grown in the small amount of time. I&#8217;ve decided that I need to take the time to get back to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.blumandpoe.com/florianmaieraichen/index.htm"><img class="alignnone size-full wp-image-47" title="Florian Maier Aichen" src="http://www.whatireallyam.com/wp-content/uploads/2009/12/FM2201.jpg" alt="FM220" width="620" height="489" /></a></p>
<p>2009 seemed to have gone by so quickly for me. Time started flying the second Use All Five was founded. It&#8217;s difficult to step back and think about how much myself, and the company has grown in the small amount of time. I&#8217;ve decided that I need to take the time to get back to posting my thoughts, stories, inspiration, photography, design, and anything else that I stumble upon. I haven&#8217;t posted since 2008, so I decided to put together a list of what I&#8217;ve been up to this past year.</p>
<p>This year I:</p>
<ul>
<li>Moved to the beach</li>
<li>Reunited with my father in Australia</li>
<li>Ate meat for the first time in over a year</li>
<li>Gave my mother away in her Vegas wedding</li>
<li>Started a family of plants</li>
<li>Finished &#8220;Extremely Loud and Incredibly Close&#8221; in a week</li>
<li>Managed to get everybody I know obsessed with &#8220;It&#8217;s Always Sunny&#8221;</li>
<li>Was so happy Rachel found my long lost 35mm camera</li>
<li>Designed a record cover</li>
<li>Actually thought Pete Campbell became a strong and likable character</li>
<li>Learned about Michael Jackson&#8217;s death over twitter</li>
<li>Went to Lacma 5+ times, Moca twice, Moma, and Legoland (childhood nostalgia)</li>
<li>Watched every major Tarantino film</li>
<li>And I started to follow basketball</li>
</ul>
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